Stories

January 2020 has been a long month for all of us but at this point, about 90% of people have given up on their New Year’s Resolutions. Whether it’s #FitnessGoals, #HealthyEats, or #SelfCare, there seems to be a reason people are unable to stick to their promises to themselves. You’re gonna hear a slew of excuses from everyone and the one you’ll be hearing the most is “I can’t stay motivated enough to stick to it”. This is where the problem lies. The dependence on something as flimsy as motivation. Ever hear this story? Someone decides to take their health...

Self expression is a basic human need and desire. All of us want to be recognized in our own way. We show it through how we talk, how we look, and what we create. This was the truth recognized by Mic Yu and Sharraine Murayama when they created FEF clothing. Fresh outtacollege with bright ideas, these two and a team of others brought to life their dream of starting their own fashion line. They possessed a passion for music festivals and apparel, which is what anyone who wanted to start a rave clothing brand needed. However, they learned the hard way that it wasn’t ALL...